Diesel

When Diesel was founded by Renzo Rosso in 1978, diesel fuel was a new energy source that symbolized many new possibilities. A fuel for life, a way to take a different path through the fashion world, a path paved with denim.

Four decades later, in 2020, a new era has begun at Diesel, with Creative Director Glenn Martens shaping the brand's present and future. From the Diesel icon to a new world based on denim, pop, and street reality.